Writing from your dark side can make a difference in the world
I once wrote a post called Get Mad: Marketing from Your Dark Side. I’ve mentioned it before briefly in the context of Terry Pratchett’s passing, but I’d like to come back to it again because I recently read two blog posts that touched on how artists use their personal fears, conflicts, and even tragedies to infuse their art with passion that resonates far beyond their own experience.
In my original post about marketing, I talked about how a strong brand is defined as much by what it stands against as what it stands for:
Without an opposing force, a hero is just a person who is going through the motions.
Without an opposing force, there is no fire in the hero’s soul. There is no sense of greater purpose, no fierce commitment, no do-or-die mission.
Without an opposing force, we never get to see what the hero can…
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